There are various ways to market a business. Just like businesses market their logo and what they offer, as a sole professional out on your own building your business, you will need to market yourself. No matter what your expertise is, you need to be confident and steadfast in creating your personal brand to set you apart from competitors.
Why You Should Brand Yourself
Personal branding as discussed by John Branca Harvard is important in portraying yourself to build your business and create your customer base. Getting your personal brand known will let your potential clients know what you stand for and what they are going to get from you before they even start working with you. Whether it is your words on social media, your appearance, or your demeanor on television or video, your image will be a part of your personal brand. This image will differentiate you from your competitors.
Importance of Staying True to Your Values
To get started on creating and marketing your personal brand, define your values by asking yourself what you believe and how you will run your business while staying true to these beliefs. This may mean turning down some clients or having clients turn you down when you do not compromise your values for them.
If a client expects you to bend certain rules to get their way causing you to compromise yourself, continuing work with this client could cost you your self-esteem, image, and future business. Most customers what to work with businesses that share their own values and ideas. Trusting yourself to stay true and consistent with your core brand and communicating those values and beliefs will make your business stronger and set you up for success in your industry.
Share Your Knowledge and Get Noticed
By sharing your experience and expertise like attorney John Branca Harvard on various media outlets, you will reach potential clients and build your brand. Get yourself out there wherever you can and be consistent. When utilizing social media, you can build relationships by providing information as well as responding to others’ posts. Create community engagement while getting your name recognized.
Being confident in yourself and what you can do for others will keep you motivated in growing your business. Don’t let fear of disapproval lead to questioning yourself or cause you a lack of motivation in getting your name out. Be consistent, stay true to your values and beliefs, and build your business with clients who value you and your brand.